Helden von Morgen

We closely collaborated with Tipico and were tasked with making the Bundesliga in Austria exciting again. To achieve this, we partnered with E2 to launch a comprehensive 360-degree campaign. Included in this campaign is a brand film that features all players of the Bundesliga dressed as superheroes, bringing a fresh, exciting perspective to the league.

The film is narrated by Nassar, the prominent local hip hop artist, who also makes an appearance. Our significant challenge was diving into the archives to unearth iconic football moments familiar to every Austrian.

Besides the football stars, the film also highlights other Austrian heroes, like the famous orchestra and iconic figures such as Klimt, showcasing a blend of cultural and athletic excellence.