virtual production setup.

Virtual Production in the Netherlands: A Game-Changing Technology for Filmmaking

Virtual production is a cutting-edge technology that combines real-time computer graphics with live-action footage to create highly realistic and immersive visual environments. It’s an innovative way of making movies, TV shows, and advertisements that’s becoming increasingly popular around the world.

Advantages of Virtual Production

Virtual production is an exciting new form of filmmaking that combines real-time visualization technology with traditional production techniques, allowing filmmakers to create complex, immersive environments on set in real-time. This technology has already been used in major Hollywood films such as The Mandalorian, and is now making waves in the Netherlands and beyond.

Another advantage of virtual production is that it enables filmmakers to create stunning and highly detailed backgrounds and settings that might be too costly or logistically difficult to create on location. With virtual production, they can create any type of environment they want, from a medieval castle to a futuristic cityscape.

The Benefits of Effective Production through Virtual Production

In addition to the advantages of virtual production outlined above, another benefit is the potential for effective production. With a virtual production setup, you can have several setups in a day without needing to move the entire crew and cast to a new location. This can save a significant amount of time on shooting days, as everyone can remain in the studio. This is particularly beneficial for clients in the Dutch market who are looking to save time and costs while still achieving high-quality results.

Virtual Production Studios in the Netherlands

  • NEP is a well-known virtual production studio in the Netherlands. They have a virtual studio in Hilversum that offers a variety of virtual production services, including virtual sets, augmented reality, and mixed reality. The studio has worked on a number of high-profile productions, including the Eurovision Song Contest and the Dutch TV show “The Voice.”
  • ReadySet’s Studios is another option for virtual production in the Netherlands. They have a state-of-the-art virtual stage in Amsterdam that offers a range of services, including virtual sets, motion capture, and real-time rendering. The studio has worked on a variety of projects, from commercials and music videos to feature films and TV shows.
  • Lukkien is a third option for virtual set up in the Netherlands. The studio has a virtual production stage in Ede that offers a range of services, including motion capture, virtual sets, and real-time rendering. The studio has worked on a variety of commercials.

Disadvantages of Virtual Production: Moving Post-Production to Pre-Production and Time-Consuming Virtual Environment Creation.

While virtual production has many advantages, it’s important to note that there are also some disadvantages compared to traditional filmmaking methods.

One of the main disadvantages of virtual production is that it requires a significant amount of pre-production planning and preparation. Because much of the work is done in real-time on a virtual set, the post-production process is effectively moved to the pre-production stage. This means that filmmakers need to spend a lot of time designing and building virtual environments, characters, and props before they can begin shooting.

Another disadvantage of virtual production is that it can be time-consuming to create the backgrounds and special effects within the game engine. While the real-time aspect of virtual production allows filmmakers to make changes on the fly, it can take a lot of time to create highly detailed and realistic virtual environments. This means that virtual production may not be suitable for all types of productions, particularly those with tight deadlines or limited budgets.

Despite these disadvantages, virtual production is quickly becoming the go-to choice for many filmmakers, particularly those working in advertising and visual effects-heavy productions. By allowing filmmakers to create highly realistic and detailed virtual environments, it offers a level of creative control that is difficult to achieve with traditional filmmaking methods. And as the technology continues to evolve, we can expect virtual production to become even more prevalent in the world of cinema.


Overall, virtual production is a game-changing technology that is transforming the world of filmmaking. While it has some drawbacks, its advantages make it an increasingly popular choice for filmmakers, particularly those working in advertising and visual effects-heavy productions. If you have any questions about virtual production or are interested in incorporating it into your next project, please don’t hesitate to contact us. Our team of experts is always happy to help and can provide guidance on how virtual production can benefit your production.

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