Heineken Star Serve

We got a challenge from TBWA for Heineken to show how to pour the perfect beer without using special effects – it had to be real and authentic. We accepted the challenge and built a special tool that could hold the new Heineken glass, even underwater.

The director, Niels Boon, was key in making this happen. There’s a fun detail – Niels appears in the last scene of the commercial. He had to dress up as a bartender because that was the only way to film the perfect pour of beer. This made the advertisement feel personal and real, showing the art of pouring a great glass of Heineken.