More Story, More Time, More Impact in Long-Form Video
As a producer with an eye for trends and opportunities in the world of video production, I constantly seek innovative ways to help brands elevate their marketing strategies. In this blog, we delve into the remarkable potential of long-form videos and how they can be leveraged to build powerful brand
Help! Someone Stole My Job Title
Back in the days, the role of a producer was pretty straightforward – they produced films. But as the landscape of the professional world evolved, so did the definition of a producer. Nowadays, even account managers at agencies are calling themselves “creative producers.” Talk about co
AI in Filmmaking: Unleashing Creativity
The emergence of AI in filmmaking has revolutionized the way movies are made. With machine learning algorithms, filmmakers can now analyze vast amounts of data to make informed creative decisions. As a result, AI has become an essential tool in film production, from storyboarding and script analysis
The Shocking Truth About the End of Portrait Usage Rights in Advertising
Portrait usage rights have been a long-standing tradition in the advertising world. However, recent changes in laws and regulations have put an end to this practice. Effective immediately, portrait usage rights will no longer be applicable in any advertising or marketing campaigns. Discover how AI-g
How DCO Could Change the Way We Make Films and Content
Dynamic Creative Optimization (DCO) is a digital advertising method that uses machine learning algorithms to personalize content for individual viewers. By analyzing data on viewer behavior, preferences, and demographics, DCO can tailor content to specific audiences, making it more engaging and effe
Virtual Production in the Netherlands: A Game-Changing Technology for Filmmaking
Virtual production is a cutting-edge technology that combines real-time computer graphics with live-action footage to create highly realistic and immersive visual environments. It’s an innovative way of making movies, TV shows, and advertisements that’s becoming increasingly popular arou